Our 2016 recruitment campaign is now underway. Its central theme will focus around the phrase "EVERY MINUTE MATTERS - LOCAL VOLUNTEERS LOWER RESPONSE TIMES" and the concept of a maze.
Located on the maze is a pictograph representing some type of emergency (fire, medical, rescue). There are 2 starting boxes to the maze; 1 Local Volunteers, 1 Calgary Volunteers. It quickly becomes apparent that solving the maze from the local box is much faster than from the Calgary box.
The maze is the visual attraction and representation of the campaign message that in an emergency, every minute matters and that the fastest response to an emergency comes through local volunteers.
Currently 2/3 of the department’s membership is from Calgary (and area). Many people in the community are currently unaware of this stat, and therefore may feel less of a need to volunteer themselves.
